Melbourne InDesign 2014

22-Aug-2014 | Events

Eastern Commercial Furniture transformed Sunstudios on Cubitt St Cremorne into a journey of discovery and exploration of light and shadow. This transformation took place across both Friday and Saturday, with catering and drinks provided. 


On Friday afternoon the VIP event engaged with visitors on a sensory level and included a wine tasting session guided by our international guest. 


Throughout Friday and Saturday we ran our #scopeoutecf competition that encouraged visitors to interact with our space and clients went in the running to win ecf's flagship seating product; the Scope chair. The idea was around the thought that, The creation of a space begins with an idea But what defines a space? When does the inception of an idea become an experience that engages and has purpose? 


Eastern Commercial Furniture in collaboration with Baldasso Cortese explored how an idea can completely transform the perspective of a space. 


Clients embarked on a journey of discovery and exploration of light and shadow, creating a surreal and ethereal experience that challenged you to enter a new frame of mind and become a part of the idea.

ecf & HFA Mid14

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